McDonald's said that the campaign had "great success" while trade magazine Nation's Restaurant News announced that it had contributed to increases of over 10% in dinnertime business at some Californian restaurants. įrom 1986 to 1987, the campaign expanded to other cities on the American West Coast.
#Moonlight man mac
The character, who played a grand piano atop either a floating cloud or a giant Big Mac (hence the name), was intended to garner a "cult-like" following, e.g. After deciding not to feature real people or celebrities, the designers settled on an anthropomorphic crooner moon on a man's body with 1950s-style sunglasses the song and style were designed to appeal to baby boomers and a revival of 1950s-style music in popular culture. dinner business, the agency was inspired by the song " Mack the Knife" by Kurt Weill and Bertolt Brecht, which was made famous in the United States by Bobby Darin in 1959 and listened to different versions of it before opting to create an original version with new lyrics. The campaign was created locally for California McDonald's franchisees by Los Angeles advertising firm Davis, Johnson, Mogul & Colombatto. History Original marketing campaign (1986–1989) 1.2 Reintroduction in Southeast Asia (2007).
Although McDonald's ceased airing the commercials and retired the character after settling a lawsuit brought by Darin's estate in 1989, the company reintroduced the character nineteen years later throughout Southeast Asia in 2007. Originally conceived as a promotion to increase dinner sales by Southern California licensees, Mac Tonight's popularity led McDonald's to take it nationwide in 1987. Throughout the campaign, Mac was performed by actor Doug Jones in his fourth Hollywood job and voiced by Roger Behr. Known for his crescent moon head, sunglasses and piano-playing, the character used the song " Mack the Knife" which was made famous in the United States by Bobby Darin. Mac Tonight is a fictional character used in the marketing for McDonald's restaurants during the late 1980s. Nighttime mascot for the McDonald's fast food restaurant chain Mac Tonight animatronic at Solid Gold McDonald's in Greenfield, Wisconsin, April 2006
0 kommentar(er)
